We strive to be as transparent as possible to ensure that our diamonds are responsibly sourced and have the least environmental and social impact.
Prices and quality vary widely between stones with identically graded characteristics, we go a step further in identifying stones that provide the best value in a given price range
We do not own the diamonds we recommend – we find them. We search far and wide from trusted, ethical sources and only propose the stones we truly believe in.
Our Beyond the C’s approach is exclusively based on the beauty of the stone known as the “make”. The make is our visual interpretation of the stone based on it’s fire, brightness and scintillation.
We propose diamonds exclusively certified by the
Gemological Institute Of America (GIA), the most trusted grading authority for the diamond trade globally.
We leave the final selection of the diamond to you. A set of the three best diamonds are placed in front of your eyes for you to choose, allowing you to pick the one you feel connected to.
Our shopping experience is carefully designed with you in mind.